71 Sonia Street, Oakland
Listed for $1,295,000 -
Sold for $1,510,000
4 Bedrooms, 3 full / 2 half baTHrooms
My clients at 71 Sonia Street, a prominent home in Upper Rockridge, did not wish to spend a lot of money renovating, upgrading or renewing the home or grounds. While I do like to encourage as much transformation as possible, it is always important to me to do the most we can within my clients' budget. So, instead of my full program, we did some selective cosmetic adjustments here and there, such as painting, cleaning and sprucing.
I was concerned, though, so I decided, given that the house was not in pristine, showcase condition, to invite several agents with appropriate buyers to view the home -- before my usual marketing campaign. I am so glad I did! We received 7 off-market offers, the winner of which was $215,000 OVER the list price. Outside-the-box thinking made it possible to strategize with the dynamics of the market in mind, and again, get my sellers where they needed to be: moving.